In July I announced that Virgin Media had set up an internal 'Do Not Mail' list. Don't worry, the opt-out still exists. It has changed though. Instead of sending them an e-mail you now need to complete an opt-out form on the Virgin website. You'll find the form at keepup.virginmedia.com/optout.

As always, the opt-out scheme isn't entirely straightforward. Here are The Rules:

1. If you're a Virgin Media customer you can't use the form to opt-out. Instead, you need to phone Virgin's customer service hipsters on 0345 454 1111.
2. If you're not a Virgin Media customer submitting the form will stop all addressed junk mail, including items sent to 'The Householder' at your address.
3. Apparently, you don't have to enter your real name; Virgin will simply opt-out your address; not your name at your address. You can therefore use 'The' as your first name and 'Householder' as your last name.
4. After registering the junk mail bombardment should stop within six weeks.

After you've submitted the form you'll be presented with this generic confirmation message:

It's the only confirmation you'll get; you won't get an e-mail or letter to confirm that your address has been marked as opted out.