Junk Mail News
Newsworthy stories about junk mail are a rarity, but when there's something interesting happening in the world of junk mail I usually write about it. A more informal coverage of everything junk mail can be found in the Diary.
Recent news stories
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Adblock Plus now allows 'non-intrusive advertising'
- Firefox' most popular add-on will no longer block advertisements that are deemed "non-intrusive". That is, unless you opt out of the "fair approach to ad blocking".
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Government forces industry to help people reduce junk mail
- A new deal between the Government and junk mail industry will introduce a wide range of measures to help people cut back on junk mail. Amongst others, the industry will finally introduce an online 'one-point-stop' for opting out of receiving unsolicited mail.
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Trade in personal data needs to be more transparent, says Which?
- Which? has accused marketeers of not being clear about how they use people's personal details. The consumer champion would like to see "simple, truthful and transparent tick boxes for marketing purposes".
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List broker collapses after complaints
- The Direct Marketing Association has expelled list broker Data Providers UK from its membership for repeatedly breaching the Direct Marketing Code of Practice. The company and has ceased trading.
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BT breaching Data Protection Act
- The Information Commissioner's Office has concluded that BT demands an excessive amount of information from people who want to cancel the delivery of the phone book.
The Diary
Diary of Junk Mail Campaigner is my blog. Here are the latest five entries:
Royal Junk Mail
Royal Junk Mail is a 'catablog' listing all unaddressed junk mail I receive from the postman. Royal Mail warns people wanting to register with its Door-to-Door Opt-Out that they may miss “important information
” if they do so. But how much “important information
” is distributed via the company's door-to-door scheme? And how does the amount of “important information
” weigh up to the amount of unimportant rubbish the postman pushes through the door?