22 June 2007 - The Direct Marketing Association (DMA) has urged marketers to consider their impact on the environment and work to tackle concerns that the industry is producing too much waste paper.
The president and chief executive of the DMA, John Greco, told the organisation's conference that it should consider both the physical environment and the environment in which people are bombarded with advertising messages.
"We all need to be aware of and sensitive to the very real and wide-ranging environmental concerns that people have in the area of paper procurement and use", Mr Greco said, IN BtoB magazine. […] As marketers we all need to work toward building an environment of responsible action and consumer trust."
The statement comes after the government announced that it will work with the DMA to allow householders to opt-out of receiving unaddressed junk mail and that it will consider introducing an opt-in system for junk mail, whereby people would only receive junk mail if they contacted a central register and added their name to a list.