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Stop Junk Mail has always argued that it makes sense for marketeers to give people an easy and effective way of opting out of unsolicited mail. There is no point in delivering advertisements to someone who is not interested; it's a waste of money and paper – and it reflects badly on the industry.
Making opting out easier would mean that bulk mailers would need to produce less leaflets to reach the people who are potentially interested in their products and services. It therefore makes perfect (business) sense to actively encourage people wanting to opt out to do so.
There are many ways in which this could be done. For instance, information about the door-to-door opt-out could be made more available; not only by giving the opt-out a more prominent place on Royal Mail's website (where even today it's not at all easy to find information about the opt-out), but also by having opt-out forms available at for instance Post Offices.
A more drastic measure would be to include information about the opt-out on every door-to-door item. Defra, the Department for Environment, Food and Rural Affairs, recently urged marketeers to advertise the Mailing Preference Service on all direct mail (an idea which the Direct Marketing Associating has unfortunately rejected).