Stop Junk Mail

The Science of Junk Busting

Door-to-Door Opt-Out Survey

Q1 - Did you get the opt-out form?

When I am contacted about the Door-do-Door Opt-Out, it is usually because an opt-out request has been ignored. The first question for respondents was therefore whether or not they had received an opt-out form.

The survey suggests Royal Mail's service is not as poor as I feared: over 90% of respondents did receive an opt-out form. Six people did not get the form and never opted out; two respondents could not remember if they had received the form.

Table 2 - Number of opt-out forms received

Did you get an opt-out form? (%)
Yes 92%
No 6%
Don't know 2%
Total 100%

Those respondents who never heard anything back from Royal Mail were clearly not very satisfied with the opt-out service. One of the people who did not get a form concluded that “maybe Royal Mail should not be in charge of the opt-out given its biased commercial interest.