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According to data collected by the Direct Mail Information Service, the following ten sectors were responsible for sending out nearly 90 per cent of the 5,134 billion pieces of addressed junk mail posted through British letterboxes in 2005:
|
Sector |
Number |
Percentage |
|
Mail order |
537.3 million |
13.4 |
|
Financial services |
455.3 million |
11.4 |
|
Insurance |
411.6 million |
10.3 |
|
Retail |
374.7 million |
9.4 |
|
Banks |
374.9 million |
9.3 |
|
Charities |
367.8 million |
9.2 |
|
Other |
335.0 million |
8.4 |
|
Utilities |
242.9 million |
6.1 |
|
Media |
214.9 million |
5.4 |
|
Tourism |
214.0 million |
5.3 |
Although mail order companies top the list, most addressed junk mail is sent out by the financial sector. If you would group banks and building societies, insurance companies and other financial companies under the heading 'financial services', this sector would be responsible for no less than 31 per cent of all addressed junk mail.